This campaign responds to travelers’ desire for authentic local moments by positioning Airbnb Experiences as something to be discovered rather than overtly promoted. The objective was to shift perception of Airbnb from accommodations to cultural access. Through visually engaging compositions, the work encourages viewers to look closer and engage with the experience. By making discovery part of the interaction, the campaign mirrors the act of uncovering local moments, reinforcing the idea that meaningful travel is yours to find.