TWIX

Find Your Twix

BIG IDEA

“Find Your Twix” turns the brand into a catalyst for connection, transforming its iconic twoness into a fun, shared identity experience.
CLIENT: Twix

TYPE OF WORK: Advertising (OOH, Ambient, Social)

ROLE: Art Designer, Designer, Strategist, Copywriter

TEAM MEMBER: Tyrah Wilson
Leverage Gen Z and Millennials’ desire for connection and shared identity by turning Twix’s iconic twoness into a social movement that invites people to find their twin.

TV SPOT: 30 Sec

The TV spot shows strangers mirroring each other’s movements throughout the day, then discover they’re Twix Twins, creating a fun, satisfying connection.
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TRANSIT SHELTER

Interactive mirrors that invite people to “Find their twin” by using #FindYourTwix and to download the app.

FIND YOUR TWIX APP

A mobile application that matches you with your “Twix Twin” through personality quizzes and facial recognition software.

Shareable results drive participation.

INTERACTIVE

Real twins create playful déjà-vu moments and curated meetups, turning social content and in-person connections into ways to find your Twix Twin.