SUNSILK

STAY READY

BIG IDEA

Position Wondermist as the must-have haircare product this summer by showing that haircare can be fun again, while highlighting it as an effortless, one-step solution to stay ready all day, even in a busy routine.
CLIENT: Sunsilk Wondermist

BRIEF: Young Ones

TYPE OF WORK: Advertising (OOH, Ambient, Social)

ROLE: Art Director, Designer, Copywriter

PRINT

BILLBOARD

AMBIENT

Mirror installations placed in high-humidity outdoor and in indoor spaces turn real frizz moments into live brand experiences, positioning Wondermist as an instant, everyday solution while encouraging authentic, shareable content.

SOCIAL

SRWM “Stay Ready With Me” videos evolves the traditional GRWM by following creators throughout their entire day. Instead of one transformation moment, the content proves Wondermist works in real-time, creating brand trust and user-generated participation.