Airbnb

Yours to Find

BIG IDEA

“Yours to find” taps into travellers curiosity, by highlighting hidden gems and authentic local experiences. Airbnb experiences encourages traveller to uncover unique moments that make them feel like insiders. This lets travellers uncover hidden experiences that feel unique.

CLIENT: Airbnb (Experience)

TYPE OF WORK: Advertising (OOH, Ambient, Social)

ROLE: Art Designer, Designer, Strategist, Copywriter

PRINT

AMBIENT

The ambient execution transforms the city into an interactive treasure hunt. Branded arrows with QR codes guide people toward nearby Airbnb Experiences, each scan revealing a local activity that invites deeper cultural immersion. By following the arrows, travelers move from one discovery to the next, turning the city into a map of hidden experiences, each one Yours To Find.

MOTION

SOCIAL

The social and digital execution extends the ambient installation online. As people discover and photograph the arrows, they share their finds using #YoursToFind, generating user-created content that fuels the campaign. A carousel of these posts reveals how each arrow leads to a different Airbnb experience, with the concept expanding naturally into Reels and TikTok to invite others to join the search.